Home Features Use Cases Pricing Integrations Resources
Sign In Start Free Trial
Social

Comment-to-DM Automation

A comment becomes a conversation.

Your viral Reel got 8,000 comments. Right now, they're just metrics. With Comment-to-DM, every commenter becomes a 1:1 thread in your CRM — automatically, while the trend is still hot.

Start free trial
B
@brandhandle
A
@arjun.99: PRICE please 🙏
Sent on DM — check your inbox 💬
↓
Direct Message · sent 2s ago
Hey Arjun! Here's the price list for the new collection — would you like to grab one before the launch sells out?
Capture every commenter
A comment turns into a private DM thread instantly
Follower-check
Optionally only respond to (or only push to follow) the right group
Auto-tagged in CRM
Each lead lands tagged by post + tracked downstream

Built for the moments your customers actually need this

When someone comments on your Facebook post, Reel or Live, a bot replies publicly under the comment and also sends a direct message — handing the cold lead a warm thread. Built-in "is this person already a follower?" check.

Viral post → captured leads, not vanity metrics

A reel goes viral. Anyone who comments "PRICE" gets the price list in DM and lands in CRM tagged "Reel-2026-04". Now you can re-target them next week too.

Giveaways that build a list

Comment "ENTER" → bot replies + DMs entry confirmation + adds them to the giveaway segment. The list outlives the giveaway.

Product launch interest signal

Comment on a product Reel → DM with the buy link, restock notify option, or a follow-up from a real human agent.

From zero to live

How it works

Four steps. No engineer required. Each one takes minutes, not hours.

  1. 01

    Pick the post

    Paste the post / Reel / Live ID from Meta Business Suite.

  2. 02

    Define triggers

    Trigger on every comment, top-level only, or specific keywords.

  3. 03

    Compose the response

    Public reply + private DM, both with the commenter's name + your CTA.

  4. 04

    Enable + watch

    Switch on. Comments flow in, DMs go out, leads land in CRM tagged with the source post.

In the box

Everything you need, grouped the way you'll use it

Not a feature list. A working surface — channels, workflow, integrations and the productivity layer that makes your team faster from day one.

Triggers

  • Facebook posts
    Pages you manage
  • Instagram posts
    Reels + carousels + photos
  • Lives
    During or after the broadcast
  • Top-level or all comments
    Per-flow setting

Response logic

  • Public reply
    Under the comment
  • Private DM
    With personalized first message
  • Follower check
    Only respond if (not) following
  • Keyword filter
    Only fire on specific words

Lead capture

  • Auto-tagged in CRM
    By post + by trigger
  • New contact created
    With handle + name
  • Hand off to a human
    Once warmed by the bot
  • DM open + reply rate
    Per-campaign analytics
Plays well with
Facebook Pages Instagram Meta Business Suite CRM Tags + Segments
Before you click buy

The questions buyers usually ask first

Hesitations cluster around a few honest questions. Tap one to see the straight answer.

3 answered · ~30 sec to read all
01 Is this against Meta's rules?
No — Meta supports automated comment + DM responses through the official Page and Instagram APIs. The platform uses those APIs.
TL;DRUses official Meta APIs.
02 Can I avoid replying to spam comments?
Yes — keyword filters, follower-only filters, and language filters keep noise out.
TL;DRKeyword + follower + language filters.
03 Can the DM thread be picked up by a human later?
Yes — once the bot has warmed the lead, the DM lands in the same Omnichannel Inbox where any agent can take over.
TL;DRHand off into the inbox.
Still on the fence? Ask us on WhatsApp
Stronger together

Pairs naturally with

These features compound when you use them together.

Leads

Lead Source Hub

Pull leads from everywhere. Land them in WhatsApp.
Explore Lead Source Hub
Broadcast

WhatsApp Broadcasting

Send to thousands. Retarget the ones who matter.
Explore WhatsApp Broadcasting
Inbox

Omnichannel Inbox

Every conversation, one screen.
P
Priya Sharma
Hi! Is the festival hamper still in stock?
2m
3
M
Marcus Chen Instagram
Loved the reel — do you ship to Singapore?
8m
A
Aisha Khan Messenger
Thanks, payment received!
22m
R
Ravi Iyer RCS
Booking confirmed for Saturday 7pm.
1h
L
Liu Wei
Can I get a refund for order #4421?
2h
Explore Omnichannel Inbox

Ready to put Comment-to-DM Automation to work?

Start a free trial in minutes — pick a plan, set up your workspace, and see the difference on your own conversations. Cancel anytime before the trial ends and you won't be charged.

Start free trial